Preparing your marketing plans ahead of key holiday dates in the UK can be crucial to the success of your business. Whether you’re a small business owner or a you have a marketing team who support your communications, taking the time to plan ahead can help you make the most of these important dates and maximise your sales opportunities. In this blog, we’ll explore the importance of preparing your marketing plans ahead of time and provide a list of a few key dates coming up that should be on your radar!
Listed below are just a few of the key benefits of planning in advance with your offers and marketing campaigns:
Key holiday dates in the UK, such as bank holidays and half terms, can be an incredible opportunity to draw in new customers with offers and events and in turn, increase your sales! By preparing your marketing plans ahead of these dates, you can create targeted promotions and campaigns that are more likely to resonate with your customers and encourage them to make a purchase. (For example, ‘kids eat free in half term’!)
We have all been there when a public holiday or awareness day has snuck up on us… By preparing your marketing plans with plenty of time, you can get ahead of your competitors and ensure that your promotions and campaigns are seen by potential customers first. This also gives you the flexibility to launch early, tweak your promotion or hold fire!
By creating relevant and engaging promotions and campaigns, you can increase the visibility of your brand and attract new customers.
Planning ahead for key holiday dates in the UK can also help you prepare for staffing and inventory needs. By anticipating increased demand, you can ensure that you have enough staff covered during busier periods.
There are lots of great tools online to help you pinpoint awareness days relevant to your business, but to help you out, here are a few of the key big holidays your business should be preparing for!
If you would like any guidence on how to move your business forward, G&G has the necessary skillset to help you manage your business more efficiently and more profitably. if you would like some assistance, please dont hesitate to contact us.
From business planning or Business Administration to assisting with your organisations growth, we are happy to advise and help where we can. Get in touch to start your no-obligation consultation!
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